Nicole Coveyou

Nicole (or Nic is fine!) is a driven and bright individual. As a newer Fieldworker, she is constantly learning and growing with her wonderful team. She is happy to be apart of this company knowing that opportunity and collaboration is always right around the corner.

In June of 2022, Nicole graduated from DePaul University with a master’s degree in digital marketing. She joined Fieldwork later that year to continue to expand her understanding on how marketing affects consumer minds. Little did she know that market research would be her next exciting steps! Nicole loves seeing the range of clients, products, and services that come through our front doors. Everyday is new and fast paced, motivating Nicole to combine her knowledge, communication, and curiosity to get the job done.

When Nicole is not working, you can find her at a live concert! Being deprived of this privilege during the peak of Covid-19, is something Nicole is still recovering from. Big shows and small shows alike, Nicole is happy to attend anything as long as there are happy people and good music!

More about Nicole:

What’s your favorite qualitative research methodology?
Ethnography, or the fancy way to say an in-home interview. As a participant, I think it is so cool to be able to have someone come to you home, listen to your opinions, and then you receive an honorarium after the fact! For our clients, I love that they can get such a personal glimpse at our participants in a space where we know respondents will feel comfortable.

If you’re traveling to Fieldwork Chicago Schaumburg, then you must visit the city! You can spot the skyline from our office, but nothing beats seeing it in person. I suggest if you come during a month with warm weather, hit the lake! Something about seeing a bunch of trees and a beach, with Americas 3rd largest city sitting in the background is quite the experience.