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15305 Dallas Pkwy, Suite 850, Addison, Texas 75001-4637
P. 972.866.5800 - F. 972.866.5801
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Superior Research in the Lone Star State.

Fieldwork Dallas is strategically located to be convenient for both clients and respondents and boasts a fresh and diverse respondent database. Our newly updated facility is casually elegant with state-of the-art amenities and an office staff committed to total client support.

Six conference rooms offer the ability to accommodate various methodologies and set-ups, including a large room that can seat up to 50.  Observation rooms are spacious and tiered for excellent viewing and include service areas with comfortable private client lounges adjacent. Along with HD Recording options, we have immersive 360-degree video with streaming provided by FocusVision.  Visit us in Dallas and experience our commitment to exceeding your expectations.

Location Team Members

Jessica Josset
Lauren Orr
Facility Director – Sr. Project Manager
Norma Reyes
Senior Project Manager
Trevor Minear
Project Manager

Location Information

Here is some local information to help you with planning your trip to Fieldwork Dallas Focus Group Facility.


Hotels marked with an asterisk (*) offer discounted rates for Fieldwork guests.

Renaissance Dallas Addison Hotel* (walking distance)
972.386.6000 | Visit Website »

Description: Ask for Fieldwork Dallas Special Rate of $156 (Reference Set #: ILF8D)

Westin Galleria Dallas*
972.934.9494 | Visit Website »

Description: Connected to Galleria Mall. Please ask for Fieldwork Dallas Special Rate of $224. Enter set number 295695 if booking online at http://www.thewestingalleriadallas.com

Courtyard by Marriott
972.404.1555 | Visit Website »

Dallas Marriott Quorum
972.661.2800 | Visit Website »

Radisson Hotel Dallas North-Addison
972.490.1212 | Visit Website »


Casual Dining

Blue Fish Sushi

Blue Mesa


Uncle Julio's

Fine Dining

III Forks

Del Frisco's





What Google Maps doesn't tell you...

  • We are located in the Colonnade Towers - Southwest corner of Arapaho & the Dallas North Tollway.  Three tall silver towers – we are located in the tower that has the “Hilton Worldwide” sign reflected at the top. 
  • Going North on the Dallas North Tollway, take the Beltline/Arapaho exit. Once you exit, stay on the service road driving through the 1st light which is Beltline.  At the 2nd light which is Arapaho, make a left crossing over the Tollway staying in your left lane.  You will see our office building immediately on your left.  (see Hilton Worldwide sign) 
  • Going South on the Dallas North Tollway, take the Keller Springs/Arapaho exit.  Once you exit, stay on the service road driving through the 1st light which is Keller Springs.  At the 2nd light which is Arapaho, make a right.  Stay in your left lane and you will see our office building immediately on your left.  (see Hilton Worldwide sign) 


  • If you are being dropped off at our building, please have your driver stop under the circular driveway located under our tower.  
  • If you are driving, there is a parking garage immediately behind our building.
    • Press the button to enter the garage but be aware that you will NOT receive a ticket from the machine.
    • We will give you a validation token to exit the garage prior to leaving our facility.
    • Once parked, take the garage elevators to level G.  You’ll find a security desk there to assist you with directions to our facility.
    • Directions to our office from garage:  Enter the atrium of our building, bear left, walking past the concierge, deli, and gift shop. You will see an overhead sign for the 15305 tower. Take the 2nd set of elevators to the 8th floor.  

Important notes regarding Parking:

  • The ramp to go UP floors is located in the center of the garage.  Loop around the garage to find the UP ramp in the same location in order to drive up to the next floor and so on.
  • It is a busy parking garage but you will find parking on level 5 or level 6.  Do not take too much time trying to find parking on lower levels during the day!  Go straight up to level 5 or level 6 where you will find parking. 


You can enter our building from any entrance between the hours of 6:00am-7:00pm. You must enter the building from our parking garage at all other times.


Download a PDF here for a comprehensive set of directions from many locations.

Room Specs.

Room Specs

Recruitment Area

Listed are the primary zip codes from which Dallas draws its respondents.

Downloadable formats:

Recruitment Area PDFRecruitment Area XLSRecruitment Area DOC

Dallas Zip Codes

75001 75002 75006 75007 75010 75011
75013 75014 75015 75016 75017 75019
75023 75024 75025 75026 75027 75028
75029 75034 75035 75037 75038 75039
75040 75041 75042 75043 75044 75045
75046 75047 75048 75049 75056 75057
75060 75061 75062 75063 75065 75067
75074 75075 75080 75081 75082 75083
75084 75085 75086 75093 75094 75201
75202 75204 75205 75206 75207 75208
75209 75211 75212 75214 75217 75218
75220 75221 75222 75225 75227 75228
75229 75230 75231 75232 75233 75234
75235 75238 75240 75241 75243 75244
75245 75247 75248 75249 75250 75251
75252 75253 75258 75260 75261 75275
75278 75287


Recruitment Area PDF Room Specs & Floor Plan
Recruitment Area PDF Recruitment Are Zip Codes
Recruitment Area XLS Recruitment Are Zip Codes
Recruitment Area DOC Recruitment Are Zip Codes