Global Focus Group Week celebrates the multiple roles, services, and insights champions that make qualitative market research possible. The important insights glean from focus groups and other qualitative research methods are foundational for business impact.
To honor the hard work – both seen and unseen – the goal of Global Focus Group Week is to bring to light the stories, insights, and AHA moments that can only derive from focus groups.
With an emphasis on face-to-face research, join us in shining a light on focus group methodology.
As we continue to gather in-person at industry events, I think about the idea generation that happens just in our casual moments together. A lot of value comes from in-person research, including the collaboration behind the mirror. Watching consumers almost always leads to great ideas.
Clients and respondents are relishing being back in person. We have been thrilled to help researchers get close to the customer in a rich environment that facilitates high engagement, instinctive responses, product interaction, visual cues, and ease of conversation flow.
The variety and nature of in person research covers all industry sectors with healthcare, medical UX and automotive along with consumer product testing being particularly strong. The viewing back room is pleasingly vibrant with corporate clients hugely enthused with immersion in person research allows.
Online research methods will never replace the experience of immersing yourself in a culture or city. The benefits of in-person research start well before any interviews begin; realized by the delivery of rich insights by humans through the nuances of language and movement that are infinitely more challenging to capture digitally. As brands continue to navigate global unknowns, in-person methods remain fundamental to our success as storytellers and data translators and will continue to deliver key insights for better business outcomes.
I’m thrilled when I receive positive feedback from our clients regarding successful in-person research. If there was ever a time to directly explore how your brand is received by your audience, it is now.
Participation is simple – follow and use the hashtag #globalfocusgroupweek to join the conversation on social media. Share your inspirations, challenges, triumphs, and goals for qualitative research and focus groups as we look towards a bright future ahead.
We will be on social every day of the week, as we highlight different roles and efforts in the insights industry. We believe in the importance of qualitative research and industry collaboration and are proud to join our insights colleagues to celebrate!
We even created some social images to help get the party started! Click the images below to download and help us spread the word.
It’s Day One and we kick off Global Focus Group Week! Today, we celebrate face-to-face research stories. The power of in-person research is undeniable. With #facetofacemrx on the rise again, we want to hear your stories. Recent or historical, share your favorite face-to-face research story! Comment below or share onto your profile and use the hashtag #globalfocusgroupweek. #fieldwork #mrx
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2️⃣ Day Two of Global Focus Group Week and we’re highlighting the industry associations. Associations are the powerhouses that keep our industry moving forward. From education to networking, they’re dedicated to ensuring the insights community is supported and equipped.
What industry association has impacted your career most? Or a chance to simply say thanks for all the industry efforts. Tag them in the comments below or in your own post today! Don’t forget to use the hashtag #globalfocusgroupweek. Shout out to some of our favorites: Women In Research (WIRe), ESOMAR, Marketing Research Education Foundation MREF, GreenBook, Quirk’s Media, Insights Association. #fieldwork #mrx #facetofacemrx
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