How To Participate
Participation is simple – follow and use the hashtag #globalfocusgroupweek to join the conversation on social media. Share your inspirations, challenges, triumphs, and goals for qualitative research and focus groups as we look towards a bright future ahead.
We will be on social every day of the week, as we highlight different roles and efforts in the insights industry. We believe in the importance of qualitative research and industry collaboration and are proud to join our insights colleagues to celebrate!
DAY 1: FACE-TO-FACE MRX STORIES
The power of in-person research is undeniable. With face-to-face focus groups on the rise again, we want to hear your stories. Recent or historical, share your favorite face-to-face research story!
DAY 2: ASSOCIATIONS
Associations are the powerhouses that keep our industry moving forward. From education to networking, they're dedicated to ensuring the insights community is supported and equipped. What industry association has impacted your career most? Tag them in your post today!
DAY 3: SUPPORT SERVICES
Transcription services, research facilities, tech suppliers – the research couldn't happen without them. What's one support service that makes your job so much easier?
DAY 4: QUAL RESEARCH PROFESSIONALS
Today we celebrate the people in the trenches - turning the data into insights and reporting the findings. Whether they analyzed your data, wrote the report, got the coffee, or overnighted the concepts, tag someone in your research tribe who's been essential to project completion.
DAY 5: THE AHA MOMENTS
This is what it's all about – the insights derived from the focus group. Join us in highlighting the "golden nuggets" that only happen when research is face-to-face. Did it drive the next campaign? Did it impact a major business decision? Share the learning or rich insight you gained from an in-person focus group.