Saul Ben-Zeev, Vice President of Quality Control for Fieldwork, founded Creative Research Associates (later C&R) in 1959. Academically trained in group dynamics, he was one of the first to introduce in-depth group interviews as a research technique later to become popularized as “focus groups.” He has participated in all aspects of business, partnering with a variety of clients too numerous to list separately.

He has a Ph.D. in Educational and Social Psychology from the University of Chicago.