Fieldwork is a leader in world-class marketing research services and facilities for over 30 years. Fieldwork offers a family of 17 beautiful facilities located in 12 markets coast to coast. Each is superbly equipped to provide the latest technology, award-winning recruiting, and our famous Fieldwork hospitality. Dedicated Fieldwork entrepreneurs understand your goals, and care as much about quality research as you do.
To streamline the fielding process, Fieldwork offers Fieldwork Network, a team dedicated to managing multi-market studies from start to finish both in our Fieldwork offices and in non-affiliated facilities. Fieldwork Network has established alliances with respected facilities in Europe and the Pacific Rim as well as all over the U.S.
Fieldwork Quantwork is your advanced resource for high-quality quantitative studies. Using state-of-the art capabilities, Quantwork offers a direct line to respondents day or night via phone, internet or mail.
Fieldwork Webwork is your expert partner in online research. We have a dedicated, trained team ready to make your project a success from start to finish. You can expect the same great personalized project management, quality recruiting, and great hosting staff that Fieldwork is known for in our online toolbox.
Our company can connect you to the respondents you are seeking utilizing our strong nationwide database of consumers, businesses, and medical professionals. Already have sample? We have extensive experience working client provided samples and cold calling.
+ The Guys that put this Fieldwork thing together
+ "Fresh Fish! We catch 'em, you buy 'em!"
+ The organized brains of the family
+ Doors, Tables, Chairs, and Mirrors
+ Geekness Factor
+ No, Not that kind of Network!
+ Okay, what do we call it?
- Our (not so) Corporate Structure
But, we believe the most important aspect of Fieldwork, Inc., the thing that separates us from all our competitors is our corporate structure.
In their work as researchers, our founding officers had a number of experiences with franchise-type organizations -- major fast-food chains and service-station companies among them. Virtually all such corporations had one thing in common – they all had a lot of stores that were controlled by franchisees (owner-partners) and they all had a sizeable number of stores that were company owned and managed by employees of their “operating” companies. And, in every case, the franchisees averaged greater revenue and profit per store than did the company-owned stores.
To some extent this was an artifact of the company buying back failing stores – those where the franchisee wasn’t making it. But that didn’t explain the entire variance. Some of the superior performance had to be attributed to the different approach an owner-partner takes than does an employed manager.
The simplest way to say it is that the owner-partner tried to please the customer first – since that was the source of his or her success while the employed manager tended to focus at least as much on pleasing his bosses (the corporation) as the customer – since that was the manager’s source of employment. We felt quite strongly that this observation was a key to structuring Fieldwork – which was going to be, by definition, a company comprised of widely dispersed individual units of operation.
Accordingly, each Fieldwork facility is chartered as a separate corporation owned partly by the individual(s) operating that facility and partly by a parent, Fieldwork, Inc. The local owner is the President of that corporation. Officers of the parent corporation also serve as officers for each individual corporation.
Our philosophy is that separate incorporation with shared equity encourages local management to “take ownership” of their operations in a manner we could never effect if the parent were sole owners of the facility. Our business model is meant to harness the entrepreneurial spirit of each local manager in pursuit of client, not corporate, ideals.
We believe this focus makes us unique among centrally organized chains – it makes us more responsive to the needs and interests of individual clients on every project, big and small, because client loyalty is that facility owner’s life blood not just their “responsibility”.
Our structure also separates us from facility cooperatives because we are linked together as a single brand which means a more integrated approach to operating and management styles than one might find in a coop where the vested interests of each owner is totally separate from those of other members.
Indeed, keeping our brand both locally managed and “predictable” is something our company works at continuously. Would McDonald's be as successful if every franchisee was allowed to follow his or her individual inclinations? We think not.
+ What you'll catch us doing on our days off
+ In the end, its all about the Benjamins
+ The Bottom Line
+ A brief history of Fieldwork